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Captain Ed “Sez” Use Article Marketing to Build Your Reputation
Writing articles is an excellent way to not only build your reputations as an expert in your field but also a good way to build profits into any affiliate program you are promoting. The key is to write an informative article without having it sound like an advertisement.
Captain Ed “Sez” “there are several ways to incorporate your affiliate links in an article submitted for publication.” The most common and acceptable way to do this is by including a short bio of yourself as author of the article along with a link to the site of your choice.
This will usually include you expressing yourself as an expert and suggesting that your readers go to a certain site for more information. You can also just tell readers that as an expert you highly recommend this certain product and that you have used it yourself.
This is called the author resource box and is standard practice with almost all article directories and submission sites. If you are submitting to individual sites make sure to include a disclaimer along with your article that the resource box must be included if the article is to be republished in any blog, ezine or newsletter.
Captain Ed “Sez” there is yet another, albeit sneakier, way is to write a review of a certain product or service and tell the reader that they can have a look at the product by following the link in the article.
Many article directories will allow up to three such links within each article as long as the article itself is not just a blatant advertisement for said product.
Use Article Marketing to Work to Your Benefit
You can make this work to your benefit, Captain Ed “Sez” just join several different affiliate programs within the same niche and do a comparison between them and include your link for each.
Another approach that works great is to weave your affiliate links into your articles by simply being creative with the wording.
By just describing a product or service within your article and using an affiliate link to take your readers to a page, as an example, that can better describe your points will be more likely to be accepted and greatly increase the chances of the readers clicking on your them.
Research has proven that the most effective affiliate links are text links. They far exceed banners and flash animations when it comes to click through rates. By adding these links into your articles and distributing them across the web and also using them on your own sites and blogs you will see more clicks and more affiliate sales.
By submitting your articles to article directories, article announcement lists, and ezine publishers, you accomplish several things.
First, you establish yourself as an expert in your field. Readers are
more likely to listen to you if they feel you know what you are talking
about.
Second, by attaching a resource box to your article, you are giving the
reader a link to your website. If the reader is impressed with your
knowledge, they will likely click on your link to see what it is that
you are offering.
Third, you increase your search engine page rank by providing a
non-reciprocal link to your website. Search engines seem to give extra
weight to non-reciprocal links in their page rankings.
But many marketers are not comfortable writing their own articles. They
just do not know how to put their thoughts into words. Or worse yet,
they do not have any thoughts worth printing.
That is why private label articles are in such high demand these days.
There are several of these services available and more seem to be
popping up every day.
Therein lays the problem. Depending on how these articles are used, the
results can be good, bad, or downright ugly.
The Good: As stated previously, private label articles, when used
correctly, can give the non-writer a big advantage over other marketers.
They can increase your traffic, sales, and opt in subscribers. That is
good.
The Bad: A common mistake made by marketers using private label articles
is getting lazy. They simply copy and paste the article and submit it,
as is, with no personalization. That is bad
At the very least, you should change the title. Most article directories
require that your article be approved before they are posted. But do you
really think they read every article that comes in? Not likely.
They get dozens, even hundreds of submissions every day, so it's
unlikely that your article will actually be read.
But most directory software will automatically search their database for
duplicate titles. If the title of your article matches one in their
database, yours will be rejected.
So do yourself a favor and at the very least, change the title. It might
also be a good idea to change the wording in the first paragraph.
The Ugly: Many marketers load so many links in their article that it
becomes one long ad. This will not only get you rejected, but eventually
banned if you do it often enough.
A good article contains useful information to the reader whether they
buy your products or not. Give them good content and you will increase
the chances that they will click your link in the resource box.
Private label articles are a great tool, but do not get lazy!
Captain Ed “Sez” try these techniques and watch your income increase leaps and bounds.
For additional information on Article Marketing check out this site “Article Marketing”